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Advertise with Park City Television

  • You want to reach one of the most diverse audiences in Utah. Park City Television has it.
  • You want to advertise on award-winning programming. Park City Television has it.
  • You want frequency and value that other stations can’t give. Park City Television can.

Want to know more? Contact our sales team for advertising opportunities.

Can’t wait? Here’s some more info on why to advertise with us.

Park City Television embodies the adventurous outdoor spirit of Utah residents and visitors whose dedication to an active lifestyle is a consuming component of their everyday lives.

BROADCAST REACH

Our coverage reaches more than 1.4 million viewers along the Wasatch Front – from as far north as the Logan/Ogden area, as far south as Provo/Springville, as far west as Grantsville/Tooele and as far east as Evanston/Cokesville.

  • Cable Channel 102 – airs 24-hours a day throughout all of Northern Utah
  • Channels 17 & UHF Channel 45 – airs 24-hours a day throughout Summit County and all the way east to Evanston, WY
  • Comcast On-Demand
  • Online – http://www.ParkCity.tv

AUDIENCE: Locals

In the various Resort Television markets, the average 3 year rating was a 4.5. Park City Television is the strongest affiliate of all the RSN stations. The average viewership cume of visitors during their vacation, was 56.8% and the average viewers per household was 2.5%. This information came from telephone coincidentals Jan. 2004-Dec. 2006.

PCTV Reaches both the young and the young at heart, attracting a broad active audience.

Viewers are highly educated and yield the highest household adjusted gross income in the state of Utah.

  • 33% of Park City’s population has earned a BS degree or higher.
  • The average household AGI for Park City residents exceeds $87,000, the state average is $42,775.
  • Four out of five families own a “4×4″ or other large recreational vehicle.

The viewers are both high-income locals as well as second homeowners and visitors.

AUDIENCE: Tourists

PCTV dominates in its reach of tourists by defaulting and being carried in Park City, Deer Valley, and The Canyons hotel rooms and condos (Deer Valley Lodging, Identity Properties, David Holland, et al).

PCTV supplies in-room table tents that are placed in most hotel rooms and condos throughout the area. PCTV is the first thing tourists see and they use us as a guide to acclimate to Park City.

Park City is the most sought after and recognizable destination resort town in the state and attracts a large number of visitors each year (Winter 2006-2007 was the largest on record with over 2 million visitors).

  • Park City offers over 25,000 nightly visitor pillows (hotels, lodges, condos, etc).
  • Many hotels and lodges automatically default their sets to PCTV.
  • Most of the hotels place “table tents” in their rooms, which promote PCTV programming.
  • Total spending from Park City tourists exceed $800 million annually.

PROGRAMMING

Park City Television airs 24 hours of originally produced content, including five hours each day of Outside Television’s action sports or outdoor-lifestyle oriented programming.

Our unique programming combines LIVE local broadcasts that focus on local news, local events, entertainment, music and interviews, weather, sports and a myriad of local interest features.

AWARDS

Park City Television has made dramatic improvements to its studio, equipment and on-air and production teams, and the proof is in the awards recently bestowed upon PCTV including:

  • 2007 – 2 Emmy awards, 1 Telly award & 11 UBEE (Utah Broadcaster Awards) Awards – most of any other Utah TV station. #1 Resort Sports Network (RSN) Affiliate.
  • 2006 – 1 Emmy award. 2 Telly awards (1 silver – highest honor). #1 RSN Affiliate
  • 2005 – 2 Emmy awards, 2 Telly’s, 15 UBEE’s. Park City Television is also the #1 RSN Affiliate.
  • 2004 – Received 7 out of 9 Society of Professional Journalists Sports Awards beating the likes of the Salt Lake NBC, CBS, ABC, Fox, WB & UPN affiliates. #1 RSN Affiliate.

ACCOLADES

Park City Television is the Official Television Station of the US Ski Team & US Snowboarding. Park City Television is the only TV station that produces and airs an official Sundance Film Festival show.

Coverage Map

PCTV’s coverage reaches more than 1.4 million viewers along the Wasatch Front.

Our coverage extends as far north as the Logan/Ogden area, as far south as Provo/Springville, as far west as Grantsville/Tooele, and as far east as Evanston/Cokesville.

  • Cable Channel 102 – airs 24-hours a day throughout all of Northern Utah
  • Channels 17 & UHF Channel 45 – airs 24-hours a day throughout Summit County and all the way east to Evanston, WY
  • Comcast Channel 1 Utah On-Demand
  • Online – http://www.ParkCity.tv
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